WTWTA x Opening Ceremony

So I saw these (snuggie's-look-a-like? I don't even know) a while ago on Opening Ceremony's website (Where The Wild Things Are x Opening Ceremony) and thought Aw that's nice, but no one would spend $610 for one suit that could never be worn except for maybe during sleepovers or the premier of Where The Wild Things Are but that's about it. Well, I'm clearly wrong in that assumption considering 90 of them were sold within the first hour of going on sale AND they are now sold out on the website (in case you were in dire need of one). So Joe, that answers your question; people actually WOULD buy this.